How To Track Enhanced eCommerce in Restricted Content Pro and GiveWP

Hi friends in this article we are going to see How To Track Enhanced eCommerce in Restricted Content Pro and GiveWP.

Actually it’s a feature provided by Google analytics called as Google Analytics Enhanced Ecommerce which helps to get ecommerce data from your website and displaying in google analytics.

Google Analytics says,

Enhanced Ecommerce tagging gives you data for individual products, but you can easily add the category and brand properties so you can evaluate data from those perspectives, as well. These properties take string values, so you can create any category and brand taxonomy that’s relevant to your business.

And so in general enhanced ecommerce helps to know, 

Behavior of Shopping and purchasing .

What data you will get using Shopping and purchasing behavior?

You will get insights of product page views.

Insights about adding and removing products from shopping carts.

Insights about  Initiated transaction 

Insights about Abandoned transaction 

Insights about successful completed transactions.

Some of the other details we can get are,

Performance of products (i.e economic performance)

Internal and external marketing efforts (i.e)Merchandising success

Helps to understand which product is performing best (i.e) Product Attribution

Google analytics also provided examples for how to use data layers for enhanced ecommerce. They are Product Impressions

Product Clicks

Product Detail Impressions

Add / Remove from Cart

Promotion Impressions

Promotion Clicks

Checkout

Purchases

Refunds

Enhanced Ecommerce Data Types and Actions

Impression data

Key	Value Type	Required	Description
id	text	*Yes	The product ID or SKU (e.g. P67890). * One of id or name must be set.
name	text	*Yes	The name of the product (e.g. Android T-Shirt). * One of id or name must be set.
list_name	text	No	The list or collection to which the product belongs (e.g. Search Results)
brand	text	No	The brand associated with the product (e.g. Google).
category	text	No	The category to which the product belongs (e.g. Apparel). Use / as a delimiter to specify up to 5-levels of hierarchy (e.g. Apparel/Men/T-Shirts).
variant	text	No	The variant of the product (e.g. Black).
list_position	integer	No	The product's position in a list or collection (e.g. 2).
price	number	No	The price of a product (e.g. 29.20).

 Product data

Key	Value Type	Required	Description
id	text	*Yes	The product ID or SKU (e.g. P67890). * One of id or name must be set.
name	text	*Yes	The name of the product (e.g. Android T-Shirt). * One of id or name must be set.
brand	text	No	The brand associated with the product (e.g. Google).
category	text	No	The category to which the product belongs (e.g. Apparel). Use / as a delimiter to specify up to 5-levels of hierarchy (e.g. Apparel/Men/T-Shirts).
variant	text	No	The variant of the product (e.g. Black).
price	number	No	The price of a product (e.g. 29.20).
quantity	integer	No	The quantity of a product (e.g. 2).
coupon	text	No	The coupon code associated with a product (e.g. SUMMER_SALE13).
list_position	integer	No	The product's position in a list or collection (e.g. 2).

Promotion data

Key	Value Type	Required	Description
id	text	*Yes	The promotion ID (e.g. PROMO_1234). * One of id or name must be set.
name	text	*Yes	The name of the promotion (e.g. Summer Sale). * One of id or name must be set.
creative_name	text	No	The name of the creative (e.g. summer_banner2).
creative_slot	text	No	The name of the creative slot (e.g. banner_slot_1).

Action Data

Key	Value Type	Required	Description
id	text	*Yes	The transaction ID (e.g. T1234). * Required if the action type is purchase or refund
affiliation	text	No	The store or affiliation from which this transaction occurred (e.g. Google Store).
value	number	No	Value (i.e. revenue) associated with the event.
tax	number	No	The total tax associated with the transaction.
shipping	number	No	The shipping cost associated with the transaction.
items	array	No	The array containing the associated products.
checkout_step	integer	No	A number representing a step in the checkout process.
checkout_option	text	No	Checkout option (i.e. selected payment method

 Product and Promotion Actions

Event	Description
select_content	A click on a product or product link for one or more products.
view_item	A view of product details.
add_to_cart	Adding one or more products to a shopping cart.
remove_from_cart	Remove one or more products from a shopping cart.
begin_checkout	Initiating the checkout process for one or more products.
set_checkout_option	Sending the option value for a given checkout step.
refund	The sale of one or more products.
view_refund	The refund of one or more products.
view_promotion	A click on an internal promotion.

If you want To Track Enhanced eCommerce in Restricted Content Pro and GiveWP  and if you feel above process is tough then you should try MonsterInsights plugin.

Now let we see about Give WP.

If you want to raise fund using your wordpress website try Give WP. give WP  helps to  get funds with its beautiful designed forms.  It has free and paid version in the free version we can custom donation forms within wordpress dashboard. So far  the free version was downloaded more than hundred thousand times  and has 4.7 as  rating. The free version has the features of  Stripe and PayPal Standard, Donor Management, Free 48-hour Response Support . Some of the Free addons are

Donation widgets for elementor

Donation modules for divi

Form countdown

Receipt attachments for givewp

Per form confirmation pages

Givewp pixel tracking

Next let we What is Restrict Content Pro?

Restrict Content Pro is a great wordpress  membership plugin. It helps to manage to restrict content to paid subscribers and collect payments from paying customers in a simple and awesome way.Pippin Williamson created this plugin in late 2010. Later this plugin was acquired by ithemes.

Now MonsterInsights extended Enhanced eCommerce for GiveWP and Restricted Content Pro. So just with few clicks you can able to get Enhanced eCommerce reports.

Just update to the latest MonsterInsights Pro plan and you can start.

MonsterInsights also introduced new feature called Project Delight. And they improved reporting accuracy, dashboard interface, compatibility, Popular Posts feature styles. Contextual Insights feature helps to identify reports and settings easily. And also it takes you directly to the feature now (i.e) in the new version.

Whether you  have Ecommerce Wordpress Website (Shop Owners ) , Blogs created with Wordpress (Bloggers/Publishers) , Buisness Websites created with Wordpress , Agencies and Developers who are using wordpress can also  use Monsterinsights to track their traffic within their wordpress dashboard. The free version was downloaded 3 million times and has rating 4.6 star so far.

Get MonsterInsights

Pricing Plans of MonsterInsights:

Plus-$99.50 per year for 1 site(normally $199.00 per year ).Some features will not be available in this plan.

Pro-$199.50 per year for 5 sites (normally $399.00 per year ).All features available in this plan.

Agency-$399.50 per year for 25 sites (normally $799.00 per year ).All features available in this plan.

Pre - Requirements while using MonsterInsights:

Be sure you have plan of MonsterInsights Pro or Agency.

Next check you have installed and activated MonsterInsights 

Connectyour website Google Analytics Account with Monster Insights.

Check Your version of MonsterInsights is up-to-date.