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How to connect both Universal Analytics and GA4 properties of same account in Wordpress?

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Hi friends in this article we are going to see How to connect both Universal Analytics and GA4 properties of same account in Wordpress .

how-to-connect-both-universal-analytics-and-ga4-properties-same-account-Wordpress


And it is also the best method to track universal analytics and google analytics 4 in wordpress.

First let we see what is google analytics ?

Google Analytics is a free tool offered by Google that can help you to measure  the traffic to your website, making it easier to understand what's working and what's not.

Next What is Google analytics 4 or GA4?

Google analytics 4 or GA4 is a new iterative google analytics version. The previous iteration of Google analytics is called as Universal Analytics property.

Google analytics 4  also formerly known as “App + Web” 

One of the important advantage of Google analytics 4 or GA4 is  , it can be used just for a website  (or) just for an app (or) both website and app . And so this helps website owners to learn about their customers .

Features of Google analytics 4 or GA4:

1.The core of Google analytics 4 or GA4 is built with machine learning.

2. Google Analytics 4 gives you a deeper perspective on the full customer lifecycle with insights for acquisition, and retention .The best things about Google Analytics is that it can integrate data from both mobile & web apps to give you a clear view of your customers.

3. Google Analytics 4 can be used for a long time

What are some drawbacks in Google analytics 4 ?

1.Small business owners feels the interface hard to understand and handle. Their main and basic needs in interface are  pageview , bounce rate and some others like this need to be viewed directly which is enough for them .  In short, Reports can be tricky to understand.

2.Google Analytics 4 has excluded the Bounce Rate feature instead it has engaged sessions .

3.Google Analytics 4 cannot integrate with Google Search Console

4. No historical data applied to newly created GA4 (i.e) The previous data already in Universal analytics will not be shown in GA4 when you are creating your first GA4 property. Data in GA4 will be shown only from the date created in GA4.This thing is considered to be great drawback in GA4. Adding fuel to the fire GA4 will be the future of analytics and so it will be little bit uncomfortable. Because the present condition will be business owners need to work both on Universal analytics and Google Analytics 4 , a time consuming work.

How to Solve both Universal Analytics and GA4 problem and How to connect both Universal Analytics and GA4 properties of same account in Wordpress?

Install Monsterinsights Pro plugin .

Get MonsterInsights

MonsterInsights is a google analytics plugin for wordpress.
While writing this article, MonsterInsights has 2+ million downloads & has 4.6 Average Rating.

Its features,   


 Custom Reports


Analytics Dashboard
Dashboard Widget
Email Summaries
Page Insights
Date Range History
Real Time Report
Publishers Report
Ecommerce Report
Search Console
PDF Exports
Form Conversions
Custom Dimensions
Headline Analyzer


Tracking Solutions


Universal Tracking
EU Compliance
Engagement Tracking
eCommerce Tracking
Enhanced Ecommerce
Form Conversions
File Downloads
Enhanced Link Tracking
Scroll Tracking
Affiliate Links
Banner Ads
Performance
Google AMP
FB Instant Articles
WooCommerce
Easy Digital Downloads
MemberPress
Custom Dimensions
Author Tracking
Logged-in User Tracking
Custom Post Types
Category / Tags Tracking
SEO Score Tracking
Google Optimize


Supports ecommerce plugins Easy Digital Downloads and WooCommerce,and MemberPress

MonsterInsights Pricing plans:

1.Plus – $99.50/year (Regular Price $199/year) – Upto 1 site
2.Pro – $199.50/year (Regular Price $399/year)- Upto 5 sites
3.Agency-$399.50/year(Regular Price $799/year)-Upto 25 sites

Get MonsterInsights

 Why we are recommending to install MonsterInsights Pro Plugin for dual tracking?

1.Because it can track both GA4 and also the previous google analytics version in the Monsterinsights new version. So you still have a chance to save your history records. So get this awesome google analytics plugin right now.

Get MonsterInsights

2.And you no need to be an coding expert. Just Copy the and Paste the UA id or G-id . And you can see all the details within wordpress dashboard.

3.The previous data already in Universal analytics can also be viewed with this version. An awesome 2 in 1 feature. Buy this right now

Get MonsterInsights

4. Form conversion tracking, custom dimensions integration were still available in Monsterinsights Pro version. We hope you already know this , that GA4 doesn’t have direct way to track form conversions.

5. EU compliance is a good way to keep up with the new privacy regulations, especially GDPR and CCPA.

Monsterinsights not changed this feature also.

6.Advanced eCommerce features and settings can be accessed with just a few clicks. Some of them are WooCommerce, Easy Digital Downloads, MemberPress, and more

 

Now let we see how to setup dual tracking in wordpress using MonsterInsights.

Goto Settings option in the Monsterinsights Wordpress Plugin .

Scroll down and you can see a section called Google Authentication .

Here , If you have already connected MonsterInsights with old version Google Analytics (i.e GA3) then MonsterInsights says you can also connect with google analytics 4 or GA4.

The dual tracking feature allows you to begin tracking this site into a GAv4 property to take advantage of the new GAv4 analysis tools. Your Measurement ID should look like G-XXXXXXXXXX where the X's are numbers.

So in the Dual Tracking Profile field enter the  Measurement ID



dual-tracking-profile-monsterinsights-google-analytics-4-ga4


Incase if you have already connected MonsterInsights with google analytics 4 or GA4 . And now MonsterInsights says

The dual tracking feature allows you to continue tracking this site into an existing GAv3 property so you can continue to use the GA reports you are used to already. Your Universal Analytics code should look like UA-XXXXXXXXXX where the X's are numbers.

So in the Dual Tracking Profile field enter the  Universal Analytics code 


dual-tracking-profile-monsterinsights-universal-tracking-code





That's all friends about the article, How to connect both Universal Analytics and GA4 properties of same account in Wordpress?





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How to Find Which Keywords Bring in the Most Traffic

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 Hi friends in this article we are going to see How to Find Which Keywords Bring in the Most Traffic . 





You’ve done a lot of keyword research but you’re wondering about finding which keywords bring in the most traffic? Keyword analytics data is easy to follow, but it’s only part of the story.

  • It is recommended to do keyword analysis, you must first establish your theme website's unique keywords and rank them according to their importance. This is known as a keyword research framework and is essential for ensuring your site's SEO position is enhanced.
  • Try to highlight the most important keywords ranking within your site. Although you should always rank your site's keywords for usefulness, you can't neglect other factors that influence which keywords show up in search results.
  • In important search engine, the most important keyword is simply the most frequently searched phrase, while the second-most-searched phrase is the one directly related to the search query. The top three are ranked using a combination of the user's location, internet search terms, and their proximity to other popular searches. 
  • If you don't have a website, there are plenty of tools you can use to determine what keywords are important on your site. For example, semrush helps to find each site's most important keywords, while Ahrefs profiles over 2,000 keyword terms and their corresponding ranking factors.
  • By collecting these key keywords into a single location, you can quickly discover where your most valuable visitors are coming from. Whichever site has the most searched keywords is going to "leak" traffic to it; however, the search volume dictates how "leaky" the keyword is. 
  • Examine the most-visited pages on your theme website and determine what content resonates with these visitors most. Try including some of this content in your theme's blog or other SES pages. It won't take long to see results once you research these key keywords for weeks, months, or even years, depending on how well they're ranked. This is arguably the most important step for optimizing your theme website's search engine position. 
  • Keyword research identifies three main sources for traffic: free traffic, paid placement, and backlinks. You can't afford to ignore the importance of backlinks, particularly organic traffic. Essentially, a keyword research tool determines the percentage of people who clicked on a particular keyword, so it's perfect for disambiguating keyword traffic and traffic that's more likely to convert.
  • Next let we see how to find out in wordpress website using monsterinsights plugin .
Monsterinsights plugin in their new update added a new integration with the All in One SEO plugin. 
All in One SEO plugin has focus keyword &  TruSEO scores features in their platform . 
What is TruSEO?
TruSEO in All in One SEO to gives ideas on how to improve the on-page SEO of your content.
TruSEO has two options in All in One SEO :
Focus Keyphrase helps to Analyzing your content for the related keywords and phrases in your article, to ensure a visitor is getting the information they need.
After installing All in One SEO  you have to go to your required post/page and you need to enter the Focus Keyphrase . When the Focus Keyphrase was given All in One SEO analyse the post/page contents and also provides some recommendations to improve that particular post/page content according to the Focus Keyphrase. You can also add Additional Keyphrases and see recommendations for these. 
Page Analysis
All in One SEO checks whether  your content have implemented basic SEO techniques or not. 
All in One SEO will show a score out of 100 which helps to understand of how well each page /  post is optimized. The score includes both the Page Analysis score and the score for your Focus Keyphrase (if used) and any Additional Keyphrases (if used).

Monsterinsights plugin added these two features  with its own supported custom dimensions . This integration with monsterinsights helps to correlate with your traffic in Google Analytics .
An important part of taking on a marketing strategy is understanding how the strategy facilitates your business and generating insightful analysis on traffic so you can make the right decisions. And this option definitely helps to bring more traffic .




For instance, you’ll be able to answer & question like:
Which search terms are currently bringing in the most traffic to the website?
Are the posts that receive the best optimization among others bringing in the most traffic?
Perhaps there are posts doing well but could improve them by doing a little more traffic optimizations.
Check this article how to use set custom dimension for author tracking https://www.softorwebapp.com/2019/12/how-to-set-up-author-tracking-on-your-wordpress-site-bymonsterinsights.html

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How To: Easy Hack to Boost Website Speed

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 Hi friends in this article we are going to see How To: Easy Hack to Boost Website Speed . 




Website speed is important to the success of a website. That's why Google has made it a ranking factor in their algorithm. There are some methods to improve your website speed . They are caching, minifying resources and compressing images. Users are more inclined to click on websites that load fast. Slow loading times can lead to decreased revenue and reduced customer satisfaction, which is why it is so important to improve website speed.

Some other ways to improve site speed are: Optimizing images and videos, limiting the amount of content on each page, and ensuring that pages are not over-cluttered with ads or outside links.

With a fast website, the user will have a better browsing experience. The content will load quicker and they can read it more easily.

Improvements in the performance of web pages are necessary for a better user experience. And one of the easiest ways to do it is to improve the speed of your website and reduce page loading time.

How to load Script Faster in website

Scripts are often used in websites to make them interactive. They can do a lot of things like show information, play videos, or change the style of the website. Loading scripts can sometimes prove to be difficult due to the poor internet connection. One way to load scripts faster and more efficiently is by loading it asynchronously.

A good place to start is by checking your website’s performance. If your site has a CDN, use its' services for all your hosting needs and avoid using other providers such as AWS, Azure or Google Cloud. Other ways include setting up a cache server which stores static items from your website on their servers so that when users visit your site they will get them without going back to the server and downloading them again.

Google Core Web Vitals for pages

Google Core Web Vitals for pages is a new feature in Google Search Console that provides you with insights about your pages’ performance. This includes load speed, responsiveness, and content visibility.

Ok. Next, How to increase Wordpress site speed?

One answer is using fast loading WordPress plugins . 

And we are going to discuss one of the plugin in detail here.

The plugin name is Monsterinsights . 

MonsterInsights is the one of the best Google Analytics WordPress plugin, and you don’t need to do anything in the code. Not only that feature we can use the MonsterInsights plugin to add advanced tracking features like eCommerce tracking, file downloads, form conversions, and more within a few minutes and few clicks.

MonsterInsights has Free Plan and Pricing Plan


Get MonsterInsights


Pricing Plan comes with 3 options.


1.Plus - For small businesses and publishers who want to do more


2.Pro-For eCommerce sites and Businesses who want quick and maximum sales (Best and Popular Plan).And it has all features!


3.Agency- For web development agencies and marketing agencies to speed up their flow.


1.Plus – $99.50/year (Regular Price $199/year) – Upto 1 site


2.Pro – $199.50/year (Regular Price $399/year)- Upto 5 sites


3.Agency-$399.50/year(Regular Price $799/year)-Upto 25 sites


MonsterInsights doesn’t have trial plan but you don’t need to concentrate on that.Because they are giving fully protected 100% No-Risk-Double-Guarantee. If you don’t like MonsterInsights over the next 14 days, then they will refund 100% of your money. No questions asked. 

Monsterinsights was updated recently. Monsterinsights new version is 7.18 . In the  Monsterinsights new update their script loading looks very fast and it is interesting because their old version were also loading fast comparing to other google analytics plugins . Why this update ?  MonsterInsights updated according to latest Google update and also Core Web Vitals scores.

    Get MonsterInsights

Additional to this Performance Addon also  included .  Performance Addon  option included to host your gtag.js script locally on your own server.

And this will help your website to load as fast as possible. Because this option helps to reduce the number of external resources your website has to load.

Do you know that  Google Analytics has a two-hour cache time by default. And it helps to serve the script local. The awesome part is you can have full control over the caching of the file, and it leads to reduce load time further.

One more feature in the Performance addon is , it will automatically fetch the latest gtag.js file from Google in every 24hrs to make sure it’s up to date.


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How to: Use Speed Hacks to Improve WordPress Site Vitals Score

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 In past year Google started an initiative which helps website owners to measure the website performance in an easy way. Because the previous tools provided by Google are helpful for developers but it is little bit complex for website owners where they don’t need that much metrics. 



Web Vitals is the name of the initiative and it’s subset are called as Core Web Vitals . And the Core Web Vitals acts as a separate single part of the user experience. The Core Web Vitals is measured using some metrics, and shows the real time experience .

In what are the ways metrics are measured in Core Web Vitals?

Core Web Vitals,

In the lab: using tools to simulate a page load in a consistent, controlled environment

In the field: on real users actually loading and interacting with the page

Neither of these options is necessarily better or worse than the other—in fact you generally want to use both to ensure good performance.

What are the metric types in Core Web Vitals?

1.Perceived load speed

2.Load responsiveness 

3.Runtime responsiveness 

4.Visual stability

5.Smoothness

How to Increase Your WordPress Website Speed?

Buy a Good Hosting:

Internet is evolving so much fast . You can’t follow /work on all these things but it is possible in some things. If you are new to blogging then buying  a shared hosting is not a big fault but switch to a managed wordpress hosting (or) some affordable cloud vps which helps to load the site fast . 

Why managed wordpress hosting ?

The reasons are,

Better Performance because it is specifically designed for wordpress . 

WordPress will be updated  automatically . And so this will helps your site to be more secured and functioning.

Most of the managed wordpress hosting will have automatic backups and so your WordPress site’s data will be safe.

How to check website speed for your wordpress website?

As we said earlier about Core web vitals , From 2020 may to present the important metrics to measure Web Performance Largest contentful paint (LCP),First input delay (FID) , Cumulative layout shift (CLS) are very very important metrics. But we have to work on other metrics also. 



Largest contentful paint (LCP): It measures the time from when the page starts loading to when the largest text block or image element is rendered on the screen. 

First input delay (FID): It measures the time from when a user first interacts with your site (i.e. based on when they click a link, tap a button, or use a custom, JavaScript-powered control) to the time when the browser is actually able to respond to that interaction. 

Cumulative layout shift (CLS): It measures the cumulative score of all unexpected layout shifts that occur between when the page starts loading and when its lifecycle state changes to hidden. 

First contentful paint (FCP): It measures the time from when the page starts loading to when any part of the page's content is rendered on the screen.

Time to Interactive (TTI): It measures the time from when the page starts loading to when it's visually rendered, its initial scripts (if any) have loaded, and it's capable of reliably responding to user input quickly.

Total blocking time (TBT): It measures the cumulative score of all unexpected layout shifts that occur between when the page starts loading and when its lifecycle state changes to hidden.

Do you want to check the wordpress site speed within wordpress dashboard .The best way to check your WordPress website speed is through MonsterInsights . MonsterInsights has the option to show the report of site speed  inside the WordPress dashboard, and so we don’t need to leave the site to check the performance.

MonsterInsights is the one of the best Google Analytics WordPress plugin, and you don’t need to do anything in the code. Not only that feature we can use the MonsterInsights plugin to add advanced tracking features like eCommerce tracking, file downloads, form conversions, and more within a few minutes and few clicks.


MonsterInsights has Free Plan and Pricing Plan

Get MonsterInsights

Pricing Plan comes with 3 options.

1.Plus - For small businesses and publishers who want to do more

2.Pro-For eCommerce sites and Businesses who want quick and maximum sales (Best and Popular Plan).And it has all features!

3.Agency- For web development agencies and marketing agencies to speed up their flow.

1.Plus – $99.50/year (Regular Price $199/year) – Upto 1 site

2.Pro – $199.50/year (Regular Price $399/year)- Upto 5 sites

3.Agency-$399.50/year(Regular Price $799/year)-Upto 25 sites

MonsterInsights doesn’t have trial plan but you don’t need to concentrate on that.Because they are giving fully protected 100% No-Risk-Double-Guarantee. If you don’t like MonsterInsights over the next 14 days, then they will refund 100% of your money. No questions asked. 

After installing and activating the MonsterInsights plugin , Goto Site Speed tab Report.

And this report helps to measure how much fast the website is loading for visitors. 

It also includes the overall score of the wordpress site speed on mobile and desktop.


Get MonsterInsights

Some of the other details we will get in Site Speed Reports are,

Server Response Time 

First Contentful Paint 

Time to Interactive 

Total Blocking Time 



Next, MonsterInsights gives tip how to improve site speed . It offers a goal for each metric that you should aim for on your website. And it provides recommendations to make your webpages load within seconds.

Get MonsterInsights

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How to Boost Conversions Like Crazy with Coupon Popups

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Hi friends in this article we are going to see How to Boost Conversions Like Crazy with Coupon Popups . 

  • The coupon popup is one of the marketing technique used in the website where a popup window appears when a user clicks a certain webpage, usually in the form of an advertisement. 
  • This marketing technique is popular because it offers an incentive to a potential customer. The popup can also be a coupon code that can be entered at checkout to receive a discount. 
  • Some companies will show the coupon code in the popup and others will send it to the customer's email inbox, for them to print out and use at checkout. The coupon popup is popular because it offers an incentive to a potential customer. 
  • The popup may show a coupon code that can be entered at checkout to receive a discount. Some companies will show the coupon code in the popup and others will send.

Popups are an excellent way to increase conversions and you don't have to worry about the cost. 

  • You may think that popup are distracting and spammy. However, this is not the case if they are done right. Popups can be effective at converting new visitors into customers if they are done in right manner. 
  • If you have a popup that is too intrusive, it will only make the user want to leave your website. Popups should be done in a way that is not too intrusive and doesn't distract from the user experience. You want to capture their attention and make them want to stay on your website.

Let we see How to Boost Conversions Like Crazy with Coupon Popups . In this tutorial we are going to see with OptinMonster  . 

OptinMonster is an online lead generation tool. OptinMonster helps to build beautiful optin forms (or) exit popups (or) you can start from scratch.

So far, OptinMonster has 900,000+ downloads with wordpress and 100,000+ html websites using OptinMonster. We know that OptinMonster can be used in html type websites.So almost all type of websites can use OptinMonster.

Get Optinmonster


Only one thing you have to purchase a paid  plan in optinmonster. Here we are talking about Exit-Popup, so you need to buy a Pro plan or a Growth plan.

OptinMonster Plan Details:

1.Basic Plan [$9/month where normal price is $14/month] [Very Very Limited Features]

2.Plus Plan  [$19/month where normal price is $30/month] [Very Limited Features]

3.Pro Plan   [$29/month where normal price is $47/month]  [Limited Features]Note:Exit-popup available

4.Growth Plan [$49/month where normal price is $80/month] [All Features]Note:Exit-popup available

OptinMonster features in Growth Plan : 

Lightbox Popups

Floating Bars

Inline Forms

Sidebar Forms

Slide-In Scroll Boxes

Fullscreen Overlays

Custom eCommerce Forms

Coupon Wheel Campaigns

ManyChat Integration

Design & Effects

Beautiful Template Library

Drag & Drop Builder

Custom Fonts

Custom CSS

Custom Success Messages

Success Redirects

MonsterEffects™

MonsterSounds™

Yes/No Multi-Step Forms

Countdown Timers

Remove OptinMonster Badge

SMART Controls

Timed-Display Control

Scroll Triggering

Subscriber Recognition

InactivitySensor™

Content Locking

Attention Activation™

Device Targeting

MonsterLinks™ 2-Step Forms

Exit Intent® Technology

Cart & Form Abandonment

Campaign Scheduling

Smart Tags™

UTM Campaign Targeting

Referral Detection

Cookie Retargeting

Lead Sharing

OnSite Retargeting®

OnSite Follow-up Campaigns®

Geolocation Targeting

Adblock Detection

Success Scripts

Behavior Automation

OptinMonster University

List Segmentation

Page Level Targeting

Integrated A/B Testing

Campaign Archives

Priority Support

Custom Branding

Activity Logging

Client Logins

Goto OptinMonster and click create campaign. 



For demo purpose I have selected Popup . 

Here we can see many pre – created templates and you can choose anyone. Some of the names are coupon, festive ,cyber , hustle and we can start from scratch also . 
Give a name to campaign . Select the website which you want to load the campaign. Next click start building.



You can also customize the popup template according to your needs. For this tutorial we are using the default design . Click Save button from time to time . Next goto the default rules . 
Here as a first step we are going to set a rule to display popup for new visitors who are coming to the website. 
So In the If rule we are going to set the condition “time on page”. In the dropdown of if rule we are going to set the option “is immediate” . 
Next in the AND option which is a rule for Onsite retargeting . Here in the dropdown menu we have to select "visitor is new" because we are creating a popup for new visitors who are coming to the website
 Next goto publish tab . Make the status live Finally save the campaign. 

We can also set a coupon popup with awesome offer (or) high discount , if the new visitor immediately  leaves the website. For that we have to condition like below.
In the if rule choose exit detected and we can set the sensitivity to Low , Medium , High . 


Are you an Klaviyo user ?

  • Now, The customers can easily remember that they redeemed some coupons for later if they are using klaviyo  .
  • Optinmonster now have the kalviyo integration option only for klaviyo users.
  • So now you can set up automated email campaigns with an email service provider (ESP) like Klaviyo.
  • It take  responsibility to send email “reminder series” that the person has won a prize and can redeem the coupon.

  • So when the user receives a offer, then the coupon code will be automatically transferred to your email service provider.
Optinmonster says “Then the coupon from the winning spin will also be automatically embedded in the email”
  • The coupon code can be of anything even if they have not own any offer (or) coupon codes in the coupon wheel if the the spinner stops at a place, the campaign can run on auto-pilot.
  • It will helps to save lot of time, when there is discounted offers.
  • Kindly note that Klaviyo  is only sending the follow up email campaigns (because klaviyo performs the email provider’s role).

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