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How to track file downloads in Google Analytics to Boost Downloads

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  Hi friends in this article we are going to see, How to track file downloads in Google Analytics to Boost Downloads


Offering Valuable Free Downloads is like a magnet that pulls visitors to a website. You have valuable things for free but how to make this valuable opportunity for your website/business. Track it! . Yes tracking file downloads is one the valuable opportunity for your website/business. Whether is online  /  offline, tracking means a way to improve your goals. Also helps to know whether it was downloaded or not.

Let we see some statistics,

In United States in the year 2019, the number of downloaded digital music singles were ~335 million .

From Statista,

In the second quarter of 2020, a total of 15.2 billion mobile games were downloaded globally across both app stores, out of which 12.4 billion downloads were downloaded on Google Play.

Everybody is using google analytics but problem with Google Analytics it is not easy as we think and it will not automatically detect how Many times people downloaded files like pdf ,music, video and so on. 


To make it simple try monster insights paid plugin. 


MonsterInsights Plans:

Before  the MonsterInsights Wordpress Intallation Guide , First we see the plans of MonsterInsights.

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MonsterInsights has Free Plan and Pricing Plan

Pricing Plan comes with 3 options.

1.Plus - For small businesses and publishers who want to do more

2.Pro-For eCommerce sites and Businesses who want quick and maximum sales (Best and Popular Plan).And it has all features!

3.Agency- For web development agencies and marketing agencies to speed up their flow.


1.Plus – $99.50/year (Regular Price $199/year) – Upto 1 site

2.Pro – $199.50/year (Regular Price $399/year)- Upto 5 sites

3.Agency-$399.50/year(Regular Price $799/year)-Upto 25 sites

MonsterInsights doesn’t have trial plan but you don’t need to concentrate on that.Because they are giving fully protected 100% No-Risk-Double-Guarantee. If you don’t like MonsterInsights over the next 14 days, then they will refund 100% of your money. No questions asked. 

The steps to track downloads of documents from your wordpress website using MonsterInsights is very easy.Because  MonsterInsights have a settings which contain File extensions.To understand better a Sample Page was created and added a pdf file in a button.

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If your file format is not pdf type, we can also add that type.

Goto MonsterInsights Settings .Click Engagements .Scroll down and look for File Downloads.

Add the extension you want. To add more extensions use commas to separate them.


Now we have to click Reports in MonsterInsights Plugin to track file download .



Now in Publisher Tab we can find the Top Download Links .This list shows the download link your visitors Clicked the Most.

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When we click View All Download Links Report it will open Google Analytics website. We don't have to do anything we just have to view which files are downloaded.


Suppose if we have enabled downloads tracking as pageviews, we can easily find out the downloads report. 

It will be available in the All Pages report. Not only with All Pages Report but also includes posts and pages.


This report can be viewed in Google Analytics by following the below methods

In the left side bar click Behaviour. In the behaviour dropdown menu choose Site Content .Under the Site Content drop down menu

"All Pages" will be found.

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Suppose if we have enabled downloads tracking as events, we can view the downloads data in the events report.

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This report can be viewed in Google Analytics by following the below methods


In the event reports, go to Behavior (which can be found at left side bar) dropdown and choose Events in the left side. 

Now it will display four options.

Overview: It gives you a summary of top events data of your site

Top Events: It's about showing a list of events that keep  visitors engaged on website.

Pages: Here list of pages will be shown, where download hosted details included. Actually, it is a list of posts and pages where the events occur on your site.

Events Flow: The events flow report helps you discover which events keep your visitors engaged with your site. It also visualizes the path users take from one popular event to another.

For detailed reports click Top events



Next, click downloads to get a detailed report.


The Anatomy of File Downloads Tracking With MonsterInsights

In your events report, we can see that all file downloads are being categorized as download.

For demo purpose, kindly check at the file downloads tracking report in Google Analytics below.


It is a screenshot of real-time Analytics stats, so we can easily find out how downloads data are being shown in Google Analytics.

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There are several important components in every event report whether it be downloads, ad clicks, video play or any other. They are:

Event category: As mentioned, every file download is categorized as downloads.

Event action: It is the full URL of the file you’d like to track. For example:

<a href="http://example.com/my-ebook.pdf”>Download My Ebook</a>

Here, the event action is: http://example.com/my-ebook.pdf.

Event label: It is the label of a href attribute. In the above example, the event label is Download My Ebook.

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Quick & Easy: How to Set Up Form Conversion Tracking in Google Analytics

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 Hi friends in this article we are going to see Quick & Easy: How to Set Up Form Conversion Tracking in Google Analytics.


First we see conversion with little bit detail.

In general , Conversion tracking means auditing what are the actions took by customers in the business goal. The business goal may be playing some videos (or) adding items to cart (or) signup newsletter (or) form submission (or) visiting a site (or) downloading some digital content (or) buying a product (or) downloading an app and so on.

For example, in online advertising field, there are many conversion types based on business goal. Some of them are,

View-through conversion metrics

 Phone Call Conversions

Estimated Cross-Device Conversions

Estimated Total Conversions

Click-Assisted Conversions

Impression-Assisted Conversions

View-Through Conversions

Why conversion tracking is needed for your website?

1.It helps to improve audience segmentation. Whether it's a product (or) app (or)ebook (or) something else , we have to send to the needed (i.e) related people .Why? For example if you are sending newsletter to a people who actually don't need that information means , they have a chance to unsubscribe. Not only about that subscription they have connected with you for some other product and it will also most probably gone. So, 2 in 1 loss.

So to avoid this we can take conversion tracking as one of solution. With the help of conversion tracking , we can split the audience based on their needs and we can send separate newsletters . So it not only reduces unsubscribes but also increase reputation and more subscriptions.

2. Make upcoming content awesome.
3.Helps to improve website user experience.
4.Helps to find out which keyword is performing better for website
5.Helps to find out what/which sources bringing traffic to website.
6.If your website using ads like ppc campaigns, conversion tracking definitely going to save a lot of money for you.


Ok, Let we come to the topic. Here we are going to see form conversion tracking setup.

How to easily setup conversion tracking for your forms in wordpress websites?

East or West , Google Analytics is best when we want to know analytics of a website. But the problem is setting up conversion tracking is a lengthy process, time consuming and complex for newbies.

To overcome this situation we can use Monsterinsights analytics wordpress plugin. It saves time and less work to setup and conversion tracking.

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Be sure you have paid plan of Monsterinsights analytics wordpress plugin. After installing Monsterinsights in your wordpress website , Goto Addons. In the Addons , click find Forms Addon and click Install.


After installing Forms Addon , besure to check it was active.


Now Monsterinsights will start to get form related data. Not only it will get data but also displays the report.

To see this form data report in Monsterinsights goto Reports page.

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In Reports page click Forms Tab. Each form has the details of how much impressions and coversions it got. And also shows the report of Conversion Rate.


How to find which source bringing leads to site?

For this, we have to use Google Analytics account.

In Google Analytics, Goto Behaviour. In the Behaviour Dropdown, Choose Events. Under Events Click Top Events. In the right side, reports will be shown in table format. In Event Category header, click Form



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Now we can view two Event Actions . They are Impression and Conversion . Our need is to view the source of people who done form completion. So for that we have to click Conversions.

Now it will display the event label . These are the forms submitted by people . The form can be of any type like camp registration form, contact form and others. Next we want to know the source of forms. for that click a form which you want to track its source in event label . 



Now in Secondary dimension search field , type source /medium . Now it will automatically shows the place of source /medium which is under the Acquisition dimension.



Now it will display whether the source is from google (or) direct (or) some others.


We can also find what are the other websites brought traffic to your website. For this we have to use Advance filter. Click Advanced . In that choose the first drop down menu as include , second drop down menu as Source / Medium , Third drop down menu as containing and in the search field for my needs i am typing referral.




Now Advance filter will be ON and the websites which bringing traffic to our website will also be displayed.





That's all friends.


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How to Easily Create Awesome Coupon Popups that Drive Sales

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 Hi friends in this article we are going to see How to Easily Create Awesome Coupon Popups that Drive Sales.As we know already that, in past days coupons was used in shops. (i.e) offline. And when we go back to history, the method of providing coupons was started before 1900’s!. You may also got some coupons because you are regular customer of the shop and they have also appreciated in the form of coupon. When internet came, coupons also came online.


If you are a digital marketer (or) if you have a company then you also heard the word Popup for websites. Some of them misunderstand that using popup in websites increase bounce rate and annoys visitor. But the actual truth is when we properly use the popup technology , ROI will increase for sure.

And to increase the sales opportunity we have to use coupons in the popup in right place. Some other advantages of using coupon is we will have a chance to get more social media followers and email marketing list.

What about your similar product companies? To stand out against the competitors , popup coupon is one of the best strategies.

In terms of percentage, customers spend more money with a coupon than without one.

Most of the Coupons comes with Discount. Some other Coupons are Buy1 & Get1 free.

How to Write Awesome Coupons?

  • Headlines should be specific with bold letters
  • Use images which grabs more attention
  • Some recommended words are Minimum Percentage Discount, Maxium discount upto ---% , Free an more
  • Try Countdown Timer in terms of days or hour and create urgency.


How to create coupon popups for Wordpress websites?

Try OptinMonster.

OptinMonster is an online lead generation tool.OptinMonster helps to build beautiful optin forms (or) exit popups (or) you can start from scratch.

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So far, OptinMonster has 900,000+ downloads with wordpress and 100,000+ html websites using OptinMonster. We know that OptinMonster can be used in html type websites.So almost all type of websites can use OptinMonster.

OptinMonster Plan Details:

1.Basic Plan [$9/month where normal price is $14/month] [Very Very Limited Features]

2.Plus Plan  [$19/month where normal price is $30/month] [Very Limited Features]

3.Pro Plan   [$29/month where normal price is $47/month]  [Limited Features]

4.Growth Plan [$49/month where normal price is $80/month] [All Features]

Get OptinMonster

Login with your OptinMonster account. Be sure you have paid plan. Click create new campaign.


In the campaign page , Select campaign type Popup .




In the next option “Choose a Campaign Template” click Coupon. And I am targeting  Desktop devices.

Place the cursor above Coupon Template and click Use Template.

In the next loaded page, give a name to pop-up campaign.

Choose the website which you want to load the campaign.

Finally click start building.


Design the template according to your needs.


I am using the default design for this demo. 


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Since pro & growth plan comes with remove optinmonster badge option.You can do that by going to Display Settings.

 

Now goto Display rules.

For this demo, i choose exit detected in the if dropdown for all devices and choose exit intent sensitivity as high.



Click Next Step.Set Optin in the Action tab.

Click Next Step.i am keeping the summary(Summary help to overview your display rules) as it is.

We have to save the work time to time , then only the changes made will be taken into account.



Now you can directly goto Publish page and can make the status live.


Be sure you have installed woocommerce in your wordpress website.

Woocommerce have an awesome extension called as URL Coupons. It helps to apply coupons automatically through custom URL's . And the price of URL Coupons is $49 (3000+ installs) which comes with 1 year of updates and support. URL Coupons extension was actually developed by Skyverge.
 


Now click coupons which is one of the option in Woocommerce plugin.

And now we can view the unique url option and we can create unique URL 



Next  we have to copy the unique url as shown in above image. Now return to Optinmonster Dasboard and go to design. In the preview , click the orange button. Now in the left side we will get Editing Button Element . Here goto Action Tab . Choose Redirect to a Url in the dropdown menu . And Redirect Url field will appear. In this field , paste the unique url .

And that's all friends about the article How to Easily Create Awesome Coupon Popups that Drive Sales



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Optinmonster - Green Monday Discount - Upto 60%

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 Optinmonster  offering 60% discount for their plans. And if you make a purchase anyone of their plan,

 Optinmonster will make a donation to  https://www.arborday.org/, a nonprofit that is dedicated to planting trees throughout the world to ensure a greener and healthier future for everyone.




No coupon code necessary - the discounts are automatically applied during checkout.

According to the World Bank, the world lost 1.3 million square kilometers of forest between 1990 and 2016. That’s an area larger than South Africa. (mind blown)

Deforestation has been negatively affecting natural ecosystems, biodiversity, and the climate.

About Green Monday:

From Wikipedia,

Green Monday is an online retail industry term similar to Cyber Monday. The term was coined by eBay in 2007 to describe the best sales day in December, usually the second Monday of December. After doing some internal research, they realized that the second Monday in December was the last day that shoppers were able to place an online order that would arrive in time for the holidays. Green Monday is defined more specifically by business research organization comScore as the last Monday with at least 10 days prior to Christmas.



In 2009, $854 million was spent online in the US on Green Monday,with sales in 2011 reaching $1.133 billion.In 2012, Green Monday topped out at $1.27 billion, up 13% from 2011 and the third heaviest online sales day for the season behind Cyber Monday and Dec. 4, 2012 (which had no marketing tie-in), according to comScore.


OptinMonster is an online lead generation tool. OptinMonster helps to build beautiful optin forms (or) you can start from scratch.

Get OptinMonster


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OptinMonster Black Friday Deals 2019 | Upto 35% OFF !

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Black Friday / Cyber Monday 2019 WordPress Deals – Huge Savings

OptinMonster GiveAway 2019 - Pro License for 3 Lucky Winners!

Flash Sale Deal from OptinMonster - Get 35% OFF

Optinmonster Review 2019: Smart lead generation tool

How to get More subscribers and Conversions using Countdown Timers

How to Set Coupon Wheel Discount in Wordpress | A Powerful Gamification Optin Marketing

10 Ways to Boost Your Email List and Engagement

The Top #1 eCommerce Mistake You Want to Avoid

How to Skyrocket Your Conversions with OptinMonster:Is It the Best Content Upgrade Tool?


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MonsterInsights - Green Monday Discount - Upto 70%

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MonsterInsights offering 70% discount for their plans. And if you make a purchase anyone of their plan,



 MonsterInsights will make a donation to No Kid Hungry a USA Charity,

 No coupon code necessary - the discounts are automatically applied during checkout.

Get MonsterInsights

About Green Monday:

From Wikipedia,

Green Monday is an online retail industry term similar to Cyber Monday. The term was coined by eBay in 2007 to describe the best sales day in December, usually the second Monday of December. After doing some internal research, they realized that the second Monday in December was the last day that shoppers were able to place an online order that would arrive in time for the holidays. Green Monday is defined more specifically by business research organization comScore as the last Monday with at least 10 days prior to Christmas.


In 2009, $854 million was spent online in the US on Green Monday,with sales in 2011 reaching $1.133 billion.In 2012, Green Monday topped out at $1.27 billion, up 13% from 2011 and the third heaviest online sales day for the season behind Cyber Monday and Dec. 4, 2012 (which had no marketing tie-in), according to comScore.

The best wordpress analytics plugin MonsterInsights is liked by digital marketers, bloggers and others ( who are using self-hosted wordpress ) are because of showing website traffic reports within wordpress dashboard. 

That's why MonsterInsights is also called as  #1 Google Analytics plugin for WordPress.


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