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How to Boost Conversions Like Crazy with Coupon Popups

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Hi friends in this article we are going to see How to Boost Conversions Like Crazy with Coupon Popups . 

  • The coupon popup is one of the marketing technique used in the website where a popup window appears when a user clicks a certain webpage, usually in the form of an advertisement. 
  • This marketing technique is popular because it offers an incentive to a potential customer. The popup can also be a coupon code that can be entered at checkout to receive a discount. 
  • Some companies will show the coupon code in the popup and others will send it to the customer's email inbox, for them to print out and use at checkout. The coupon popup is popular because it offers an incentive to a potential customer. 
  • The popup may show a coupon code that can be entered at checkout to receive a discount. Some companies will show the coupon code in the popup and others will send.

Popups are an excellent way to increase conversions and you don't have to worry about the cost. 

  • You may think that popup are distracting and spammy. However, this is not the case if they are done right. Popups can be effective at converting new visitors into customers if they are done in right manner. 
  • If you have a popup that is too intrusive, it will only make the user want to leave your website. Popups should be done in a way that is not too intrusive and doesn't distract from the user experience. You want to capture their attention and make them want to stay on your website.

Let we see How to Boost Conversions Like Crazy with Coupon Popups . In this tutorial we are going to see with OptinMonster  . 

OptinMonster is an online lead generation tool. OptinMonster helps to build beautiful optin forms (or) exit popups (or) you can start from scratch.

So far, OptinMonster has 900,000+ downloads with wordpress and 100,000+ html websites using OptinMonster. We know that OptinMonster can be used in html type websites.So almost all type of websites can use OptinMonster.

Get Optinmonster


Only one thing you have to purchase a paid  plan in optinmonster. Here we are talking about Exit-Popup, so you need to buy a Pro plan or a Growth plan.

OptinMonster Plan Details:

1.Basic Plan [$9/month where normal price is $14/month] [Very Very Limited Features]

2.Plus Plan  [$19/month where normal price is $30/month] [Very Limited Features]

3.Pro Plan   [$29/month where normal price is $47/month]  [Limited Features]Note:Exit-popup available

4.Growth Plan [$49/month where normal price is $80/month] [All Features]Note:Exit-popup available

OptinMonster features in Growth Plan : 

Lightbox Popups

Floating Bars

Inline Forms

Sidebar Forms

Slide-In Scroll Boxes

Fullscreen Overlays

Custom eCommerce Forms

Coupon Wheel Campaigns

ManyChat Integration

Design & Effects

Beautiful Template Library

Drag & Drop Builder

Custom Fonts

Custom CSS

Custom Success Messages

Success Redirects

MonsterEffects™

MonsterSounds™

Yes/No Multi-Step Forms

Countdown Timers

Remove OptinMonster Badge

SMART Controls

Timed-Display Control

Scroll Triggering

Subscriber Recognition

InactivitySensor™

Content Locking

Attention Activation™

Device Targeting

MonsterLinks™ 2-Step Forms

Exit Intent® Technology

Cart & Form Abandonment

Campaign Scheduling

Smart Tags™

UTM Campaign Targeting

Referral Detection

Cookie Retargeting

Lead Sharing

OnSite Retargeting®

OnSite Follow-up Campaigns®

Geolocation Targeting

Adblock Detection

Success Scripts

Behavior Automation

OptinMonster University

List Segmentation

Page Level Targeting

Integrated A/B Testing

Campaign Archives

Priority Support

Custom Branding

Activity Logging

Client Logins

Goto OptinMonster and click create campaign. 



For demo purpose I have selected Popup . 

Here we can see many pre – created templates and you can choose anyone. Some of the names are coupon, festive ,cyber , hustle and we can start from scratch also . 
Give a name to campaign . Select the website which you want to load the campaign. Next click start building.



You can also customize the popup template according to your needs. For this tutorial we are using the default design . Click Save button from time to time . Next goto the default rules . 
Here as a first step we are going to set a rule to display popup for new visitors who are coming to the website. 
So In the If rule we are going to set the condition “time on page”. In the dropdown of if rule we are going to set the option “is immediate” . 
Next in the AND option which is a rule for Onsite retargeting . Here in the dropdown menu we have to select "visitor is new" because we are creating a popup for new visitors who are coming to the website
 Next goto publish tab . Make the status live Finally save the campaign. 

We can also set a coupon popup with awesome offer (or) high discount , if the new visitor immediately  leaves the website. For that we have to condition like below.
In the if rule choose exit detected and we can set the sensitivity to Low , Medium , High . 


Are you an Klaviyo user ?

  • Now, The customers can easily remember that they redeemed some coupons for later if they are using klaviyo  .
  • Optinmonster now have the kalviyo integration option only for klaviyo users.
  • So now you can set up automated email campaigns with an email service provider (ESP) like Klaviyo.
  • It take  responsibility to send email “reminder series” that the person has won a prize and can redeem the coupon.

  • So when the user receives a offer, then the coupon code will be automatically transferred to your email service provider.
Optinmonster says “Then the coupon from the winning spin will also be automatically embedded in the email”
  • The coupon code can be of anything even if they have not own any offer (or) coupon codes in the coupon wheel if the the spinner stops at a place, the campaign can run on auto-pilot.
  • It will helps to save lot of time, when there is discounted offers.
  • Kindly note that Klaviyo  is only sending the follow up email campaigns (because klaviyo performs the email provider’s role).

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How To Track Enhanced eCommerce in Restricted Content Pro and GiveWP

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Hi friends in this article we are going to see How To Track Enhanced eCommerce in Restricted Content Pro and GiveWP.



Actually it’s a feature provided by Google analytics called as Google Analytics Enhanced Ecommerce which helps to get ecommerce data from your website and displaying in google analytics.

Google Analytics says,
Enhanced Ecommerce tagging gives you data for individual products, but you can easily add the category and brand properties so you can evaluate data from those perspectives, as well. These properties take string values, so you can create any category and brand taxonomy that’s relevant to your business.
And so in general enhanced ecommerce helps to know, 
Behavior of Shopping and purchasing .
What data you will get using Shopping and purchasing behavior?
You will get insights of product page views.
Insights about adding and removing products from shopping carts.
Insights about  Initiated transaction 
Insights about Abandoned transaction 
Insights about successful completed transactions.
Some of the other details we can get are,
Performance of products (i.e economic performance)
Internal and external marketing efforts (i.e)Merchandising success
Helps to understand which product is performing best (i.e) Product Attribution

Google analytics also provided examples for how to use data layers for enhanced ecommerce. They are Product Impressions
Product Clicks
Product Detail Impressions
Add / Remove from Cart
Promotion Impressions
Promotion Clicks
Checkout
Purchases
Refunds

Enhanced Ecommerce Data Types and Actions

Impression data

Key

Value Type

Required

Description

id

text

*Yes

The product ID or SKU (e.g. P67890).

* One of id or name must be set.

name

text

*Yes

The name of the product (e.g. Android T-Shirt).

* One of id or name must be set.

list_name

text

No

The list or collection to which the product belongs (e.g. Search Results)

brand

text

No

The brand associated with the product (e.g. Google).

category

text

No

The category to which the product belongs (e.g. Apparel). Use / as a delimiter to specify up to 5-levels of hierarchy (e.g. Apparel/Men/T-Shirts).

variant

text

No

The variant of the product (e.g. Black).

list_position

integer

No

The product's position in a list or collection (e.g. 2).

price

number

No

The price of a product (e.g. 29.20).

 Product data

Key

Value Type

Required

Description

id

text

*Yes

The product ID or SKU (e.g. P67890).

* One of id or name must be set.

name

text

*Yes

The name of the product (e.g. Android T-Shirt).

* One of id or name must be set.

brand

text

No

The brand associated with the product (e.g. Google).

category

text

No

The category to which the product belongs (e.g. Apparel). Use / as a delimiter to specify up to 5-levels of hierarchy (e.g. Apparel/Men/T-Shirts).

variant

text

No

The variant of the product (e.g. Black).

price

number

No

The price of a product (e.g. 29.20).

quantity

integer

No

The quantity of a product (e.g. 2).

coupon

text

No

The coupon code associated with a product (e.g. SUMMER_SALE13).

list_position

integer

No

The product's position in a list or collection (e.g. 2).

Promotion data

Key

Value Type

Required

Description

id

text

*Yes

The promotion ID (e.g. PROMO_1234).

* One of id or name must be set.

name

text

*Yes

The name of the promotion (e.g. Summer Sale).

* One of id or name must be set.

creative_name

text

No

The name of the creative (e.g. summer_banner2).

creative_slot

text

No

The name of the creative slot (e.g. banner_slot_1).

Action Data

Key

Value Type

Required

Description

id

text

*Yes

The transaction ID (e.g. T1234).

* Required if the action type is purchase or refund

affiliation

text

No

The store or affiliation from which this transaction occurred (e.g. Google Store).

value

number

No

Value (i.e. revenue) associated with the event.

tax

number

No

The total tax associated with the transaction.

shipping

number

No

The shipping cost associated with the transaction.

items

array

No

The array containing the associated products.

checkout_step

integer

No

A number representing a step in the checkout process.

checkout_option

text

No

Checkout option (i.e. selected payment method

 Product and Promotion Actions

Event

Description

select_content

A click on a product or product link for one or more products.

view_item

A view of product details.

add_to_cart

Adding one or more products to a shopping cart.

remove_from_cart

Remove one or more products from a shopping cart.

begin_checkout

Initiating the checkout process for one or more products.

set_checkout_option

Sending the option value for a given checkout step.

refund

The sale of one or more products.

view_refund

The refund of one or more products.

view_promotion

A click on an internal promotion.

If you want To Track Enhanced eCommerce in Restricted Content Pro and GiveWP  and if you feel above process is tough then you should try MonsterInsights plugin.

Now let we see about Give WP.

If you want to raise fund using your wordpress website try Give WP. give WP  helps to  get funds with its beautiful designed forms.  It has free and paid version in the free version we can custom donation forms within wordpress dashboard. So far  the free version was downloaded more than hundred thousand times  and has 4.7 as  rating. The free version has the features of  Stripe and PayPal Standard, Donor Management, Free 48-hour Response Support . Some of the Free addons are

Donation widgets for elementor

Donation modules for divi

Form countdown

Receipt attachments for givewp

Per form confirmation pages

Givewp pixel tracking

Next let we What is Restrict Content Pro?

Restrict Content Pro is a great wordpress  membership plugin. It helps to manage to restrict content to paid subscribers and collect payments from paying customers in a simple and awesome way.Pippin Williamson created this plugin in late 2010. Later this plugin was acquired by ithemes.

Now MonsterInsights extended Enhanced eCommerce for GiveWP and Restricted Content Pro. So just with few clicks you can able to get Enhanced eCommerce reports.

Just update to the latest MonsterInsights Pro plan and you can start.


MonsterInsights also introduced new feature called Project Delight. And they improved reporting accuracy, dashboard interface, compatibility, Popular Posts feature styles. Contextual Insights feature helps to identify reports and settings easily. And also it takes you directly to the feature now (i.e) in the new version.

Whether you  have Ecommerce Wordpress Website (Shop Owners ) , Blogs created with Wordpress (Bloggers/Publishers) , Buisness Websites created with Wordpress , Agencies and Developers who are using wordpress can also  use Monsterinsights to track their traffic within their wordpress dashboard. The free version was downloaded 3 million times and has rating 4.6 star so far.

Get MonsterInsights

Pricing Plans of MonsterInsights:


Plus-$99.50 per year for 1 site(normally $199.00 per year ).Some features will not be available in this plan.


Pro-$199.50 per year for 5 sites (normally $399.00 per year ).All features available in this plan.


Agency-$399.50 per year for 25 sites (normally $799.00 per year ).All features available in this plan.

Pre - Requirements while using MonsterInsights:

Be sure you have plan of MonsterInsights Pro or Agency.

Next check you have installed and activated MonsterInsights 

Connectyour website Google Analytics Account with Monster Insights.

Check Your version of MonsterInsights is up-to-date.

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How to Use Smart Tags in OptinMonster

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 Hi friends in this article we are going to see How to Use Smart Tags in OptinMonster.
First let we discuss with the topic Dynamic Content.
In general, Dynamic Content helps to change webpage components by recognizing user with lot of factors like time spending on website, behaviour , previous purchase in the website , locations and so on.


Let we see with an example. Have you used e-commerce website to purchase something. Then you have seen personalized recommendations of products . And that’s the dynamic content. Definitely I can say you have scrolled that page or you have clicked the related products and went to that page (or) you on that page spent more time otherwise if the page is not having a personalization products , you may not have spend that extra time.
Not only ecommerce but also in other platforms like social medias, search engines and so on.

Advantages of Dynamic Content:

Helps to increase conversions by offering related products and so increase in revenue.

Helps to decrease bounce rate.

Now in optinmonster we can set dynamic text (i.e personalized text)in its Lightbox Popups,Floating Bars,Scroll Boxes,Gamified Wheels,Page Level Targeting,Exit Intent Detection,Geolocation Targeting and son on . And in Optinmonster this feature is called as Smart Tags.

OptinMonster is an online lead generation tool.OptinMonster helps to build beautiful optin forms (or) you can start from scratch.

And OptinMonster can be used from Wordpress Websites (where 40% of wordpress websites were built with wordpress only!) to any HTML Websites.

OptinMonster can be integrated with top email marketing service providers.

You don’t need any coding knowledge to create forms in optinmonster as it has smart drag and drop builder.

OptinMonster Plan Details:

1.Basic Plan [$9/month where normal price is $14/month] [Very Very Limited Features]
2.Plus Plan  [$19/month where normal price is $30/month] [Very Limited Features]
3.Pro Plan   [$29/month where normal price is $47/month]  [Limited Features]Note: Smart tags available
4.Growth Plan [$49/month where normal price is $80/month] [All Features]Note: Smart tags available.

 Get OptinMonster


Like above image , not only date we can also add other smart tags like, date or day of the week; city, state, zip code, or country.
Let we see some of them in detail.
Predefined Smart Tags
Form Data Tags
{{form_name}}: The full name submitted in the name field
{{form_first_name}}: The first name submitted in the name field
{{form_last_name}}: The last name submitted in the name field if a last name was submitted
{{form_email}}: The email address submitted in the form
{{form_phone}}: The phone number submitted in the phone field
Date & Time Tags
{{day}}: The current day of the week
{{month}}: The current month (e.g. “January”)
{{year}}: The current year (e.g. “2019”)
{{date}}: The current date
Geographical Tags
{{city}}: The visitor’s city
{{state}}: The visitor’s current state if it exists
{{region}}: The visitor’s current region which would include states, provinces, etc.
{{region_code}}: The current region’s abbreviation (e.g. “CA” for “California”)
{{postal_code}}: The same as {{zip}}
{{zip}}: The visitor’s current zip code
{{country}}: The visitor’s current country
{{country_code}}: The current country’s abbreviation (e.g. “US” for “United States”)
Customer Journey Tags
{{page_url}}: The URL of the current page
{{referrer_url}}: The URL of the previous page
{{pages_visited}}: The number of pages the user has visited
{{time_on_site}}: The amount of time the user has spent on the site in milliseconds
{{visit_timestamp}}: The current timestamp
{{page_title}}: The title of the current page
Campaign Name Tags
{{campaign_name}}: The name of the current campaign


Where we can use this Smart tags?
Create popups for the new visitor . If a new visitor coming to your website you can create welcome popup which will create more connection to your business and the visitor.
Sometimes visitors will not purchase the product after adding that product to the cart. At this time we can use exit intent popups with smart tags (ie.creating personalized exit intent popups) 
Smart Tag Examples
Here you can see one example of a Optinmonster's Smart Tag which helps to show visitor’s first name.
{{form_first_name}}

We can also set some Default Text in Optinmonster's Smart Tag because sometimes we will not get the required field.
In this example we use the same Smart Tag but have optionally specified “Visitor” as the default text to use if the tag information cannot be found:
{{form_first_name|VISITOR}}
So that's all friends about the article, How to Use Smart Tags in OptinMonster

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How to Easily Use Lead Source Tracking in Google Analytics

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To find statistics of a website , Google Analytics is the most widely used platform. More  than 50% websites were using google analytics to find their statistics. 



What is Lead Quality?

It's nice to hear you are getting leads but it doesn't really means they are going to buy the product.so we have to plan some things which not only focusing on getting the leads but also increasing the product purchase.

Some of the things you can do to improve the quality of the lead.

1.It is recommended to target long tail keywords & try to avoid broad keywords.

For example if you are using keyword "shoe" & your plan is to get men customers. Then you can target for " shoes for men ". And you can still make it narrow like " shoes for men casual  " and " shoes for men sports " . 

2. For the above keyword while making ads, you can make it more compelling by adding the words , "Shoes For Men Sports | Buy at Best Price"

When we write like this we will definitely have a chance of getting click and also have a chance of high quality . 

3.Create landing pages specifically for targeted customers. In the landing page we have to use images properly. For example if you are targeting for the keyword "Shoes For Men Sports" then you have to use the images of young men in sports and sport related image backgrounds. Use some bullet points in the landing page. Add some attractive headers.

4.Next ask some more details realted to the topic in landing page with name and email address. Ofcourse it will get less leads but high quality. Because quality is better than quantity . Since the lead is high quality, he/she is going to fill the other details.


Now we are going to see  how to track leads in google analytics, not only leads but also some other things like events, purchase, newsletter signups and more.

For that Google analytics have the option called goals.  In the goals we have pre-filled configuration template . Some of them are revenue, acquisition, enquiry, engagement. Setting up goals in Google Analytics.

In left side of your Google Analytics account click Goals. Click overview. If you are using it for the first time , on the right side click Setup Goal . 



Click Add New Goal Red Color Button . 


 

Here for example I have selected custom setup in the Goal Setup. 



In the 2nd step , give a name in the name field. And choose a Goal set id . and in the type I have selected destination.



In the 3rd step , for this demo i am selecting  , in the goal details  , i have selected destination eual to option and entered a thankyou page. Other things are optional . 

And it will show like below.



The steps are looking little bit complex.
Now Google Analytics will tell from which sources (social media, content, paid ads) you got the leads.

We can also check more details in  Google Analytics  .
Go to Landing pages under the option Acquisition>> Search Console
 
If you want to do just with click of button. try MonsterInsights.

Whether you  have Ecommerce Wordpress Website (Shop Owners ) , Blogs created with Wordpress (Bloggers/Publishers) , Buisness Websites created with Wordpress , Agencies and Developers who are using wordpress can also  use Monsterinsights to track their traffic within their wordpress dashboard.

Get MonsterInsights

Pricing Plans of MonsterInsights:

Plus-$99.50 per year for 1 site(normally $199.00 per year ).Some features will not be available in this plan.

Pro-$199.50 per year for 5 sites (normally $399.00 per year ).All features available in this plan.

Agency-$399.50 per year for 25 sites (normally $799.00 per year ).All features available in this plan.

Get MonsterInsights

Pre - Requirements while using MonsterInsights:

Be sure you have plan of MonsterInsights Plus or Pro or Agency.
Next check you have installed and activated MonsterInsights 
Connectyour website Google Analytics Account with Monster Insights.
Your version of MonsterInsights is up-to-date.

After installing MonsterInsights pro version . Go to Ecommerce Report Tab.

And it will show the Top conversion Sources.


MonsterInsights not only limited to display conversions report but also to other options which helps to know more about other things.

We also have the overview performance report about the devices.

It is available in the Insights under the Reports option Overview is available.

Get MonsterInsights



We can also view the Top 10 Countries where the users came from.


Top 10 Referrals report. This report helps to know which websites is sending more traffic to your website. You can make collaboration  with these websites and you can further increase the traffic.


Get MonsterInsights

You can find which keywords are actually helping your site to get organic traffic. We can get these details in MonsterInsights one of the tab called as Search Console. Top 50 keywords will be shown. Along with these keywords we can also see clicks, impressions, CTR (click-through-rate), and average position. So to find out organic traffic related information for your wordpress website you can get within the wordpress dashboard.



Real-Time Report

If you have created a new product , it will be nice to know the traffic of this product. Here comes the MonsterInsights real time report.  MonsterInsights will show the real-time  visitors and country , state and city.


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How to Quickly Install Google Analytics Global Site Tag in WordPress (gtag.js)

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 Hi friends in this article we are going to see How to Quickly Install Google Analytics Global Site Tag in WordPress (gtag.js) .



What is a Global Site Tag?

From Google Developer Site,

The global site tag (gtag.js) is a JavaScript tagging framework and API that allows you to send event data to Google Ads, Campaign Manager, Display & Video 360, Search Ads 360, and Google Analytics. Instead of having to manage multiple tags for different products, you can use gtag.js and more easily benefit from the latest measurement features and integrations as they become available.

gtag.js makes it easy to send data to multiple Google products by adding code to your website. There's no need to create additional accounts or manage configuration in a separate interface.

OK let we see in general , how find the Google Analytics Global Site Tag Code (gtag.js code) .

Goto your analytics account.

Click admin which is on bottom of the left side bar.



Goto the Property column.



Click Tracking info and choose Tracking Code . 



 Under the section Website tracking , you can find the  Google Analytics Global Site Tag Code (gtag.js code).



Next let we see How to Quickly Install Google Analytics Global Site Tag in WordPress (gtag.js) .

Wordpress has lot of analytics plugins but when coming UI design and easy to view analytics plugin.MonsterInsights plugin will be the right choice. Even for complex events setup we can make connection just with a button click or toggle on/off method. The advantage of using this plugin is they are updating plugin at regular intervals according to people needs and google analytics updates.

And this time also they have updated the plugin according to the global site tag and also made global site tag as default tracking code.

Get MonsterInsights

Even for their existing customers , also gave limited time option to switch from old tracking code to golbal site tag , once again just with a click of the button.


Hope friends you like this article how to Quickly Install Google Analytics Global Site Tag in WordPress (gtag.js) .

Get MonsterInsights


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